How to Develop Recurring Income with SEO
Search Engine Optimization (SEO) offers an excellent opportunity to make money online. When done well, SEO can be a good source of passive or recurring income.
However, like any other business, starting an SEO business can be overwhelming, especially if you lack the right skills. Luckily, you have come to this post. Here we look at how you can develop a recurring income stream as an SEO expert.
Let’s get started!
Why SEO is a great way to make income
People looking to make money online have many options. Some popular ways to make money online include creating and growing an engaging website, building an e-commerce store, selling online courses, selling affiliate products and services, selling eBooks, etc.
However, starting any of these businesses is only the beginning — you need to attract traffic and generate leads to make money. This is where SEO comes in.
That said, you can make good revenue if you set up SEO as a service. The best thing about an SEO business is that it can be a great source of recurring revenue. After all, businesses require SEO services consistently to maintain their rankings on search engines and make sales.
Back to our question: Is SEO a great way to make income online? Yes, you can earn good revenue by setting SEO as a service. Types of SEO that can help make passive or recurring income include:
● Affiliate SEO — Affiliate SEO involves optimizing an affiliate website for SEO to increase traffic, generate leads, and make sales
● Client SEO — Client SEO involves providing SEO services to businesses and getting paid for them
● LeadGen SEO — LeadGen SEO involves improving a website’s ranking for individual web pages in search results (SERPs) to increase leads and revenue
● Rank and Rent SEO — The rank-and-rent model involves building a website, improving its rankings on search engine result pages (SERPs), and later renting it out
Steps to setting up SEO as a service
Here’s a practical guide to help set up your SEO service successfully:
Learn SEO
The first step to building a good SEO service is to learn SEO. People who skip this step end up with a half-baked venture and many unhappy clients. As such, you must take your time to learn SEO in detail before you set up your SEO business.
Some of the things to remember when learning SEO include:
● The goal of SEO
● Keyword research
● On-page and off-page optimization (know the difference)
● Identify user experience (UX) signals
● Creating SEO-friendly content
● Link building
The best part is that there are many online resources to help learn SEO. Also, you don’t have to master everything to start offering SEO services. Once you understand the basics, you can start offering the services on your way to becoming an expert.
Create a website
Learning SEO guides is only the beginning; you need hands-on experience. And what better way to gain SEO experience than try it on your own website? Ideally, creating your website allows you to apply what you’ve learned instead of using your clients’ websites as a testing ground.
Your business website need not be complicated — a simple but attractive website will do the trick. Also, create and post SEO content on your website to address common customer pain points.
Adding testimonials to your website is also an excellent way to showcase your expertise. However, it is unlikely you’ll have them if your business is new, so don’t let that stand in your way. Use tools such as Google Search Console and Google Analytics to analyze the results of your new site.
Define your methodology
Although SEOs use common strategies such as on-page optimization, content marketing, link building, etc., to rank websites, you need to derive a unique approach for your SEO service. Developing an SEO methodology will help build the foundation for your service and establish your expertise. That said, here are some things to keep in mind when designing your SEO methodology:
Outsource or in-house?
When creating your SEO service, you have two options: Building a team of in-house experts or working with established SEO experts outside your organization. Building an in-house team means establishing your expertise and training other staff members on matters of SEO. On the other hand, you can outsource the work to SEO experts.
Project management
SEO isn’t a one-off project. That means you need to continuously optimize your work to maintain rankings. To achieve this, you need to learn project management skills to manage tasks and your team.
Project management involves two crucial categories: Planning and fulfillment.
Planning
Planning forms the foundation of your SEO service. It involves research, evaluation, and strategy. In other words, planning helps get a clear direction of how to build your SEO campaigns.
Some of the critical things to include in your planning include competitive analysis, keyword research, content evaluation, and website audit.
Fulfillment
Fulfillment involves plan execution. More specifically, fulfillment involves implementing a well-thought strategy to get the most out of your SEO efforts. This can be delivering what you promised to clients or getting more revenue from your SEO business.
Some important tools to help in SEO project management include:
● Slack
● Basecamp
● Teamwork
● Asana
● zapier
Find the right SEO tools
Now find a set of SEO tools to help in the process. Luckily, there are free tools to help streamline your workflow and get more time to do other important tasks. These tools include:
● Google Search Console — helps understand how crawlers are navigating your site and which keywords could help drive more organic traffic
● Google Analytics — helps analyze site performance and traffic sources
● Google my Business — feeds Google with crucial information like physical location, operating hours, and phone number
Other tools you may want to include in your arsenal include:
● SEMRush
● Ahrefs
● Google data studio
Create your pricing model
There’s nothing as embarrassing as when prospects ask how much your SEO costs but can’t provide a good answer. While there’s not a single answer to this question, knowing the value of SEO will help give your prospects a more convincing answer.
To avoid confusion regarding pricing, we recommend you think about your pricing structure in the development stages. That said, here are three common pricing structures for SEO companies:
● Fixed: You may want to use this pricing structure in projects that involve various SEO work — keyword research, SEO consulting services, on-page optimization, web design services, etc.
● Hourly: This pricing structure is ideal for simple tasks such as website audits and keyword research
● Retainer: Once you’re established, you can put your clients on a retainer basis, depending on their budgets
SEO pricing goes beyond the SEO service cost; it presents your capability and the value your SEO services provide to clients. Research your competitors and prospects before quoting a price for your SEO services.
Market your SEO services
No one will trust your SEO services if you don’t have a robust digital presence. That’s why you need to improve your website SEO to show clients that you are good at what you say.
However, SEO is not the only way to market your SEO services. That said, here are ways to boost your online presence:
Inbound practices
Inbound marketing is a great way to improve your online presence and attract SEO clients. Inbound practices involve different strategies that can help attract leads, including SEO, content marketing, social media, etc.
SEO
Although SEO takes time, it is an effective way to improve your digital presence and attract leads. Besides, SEO offers a cheaper alternative to boost online presence compared to other strategies such as paid ads.
To achieve this, you need to think about on-page improvements and off-page initiatives. Audit your site to see whether what areas need improvement. How is the site loading speed? Do your pages meet the interests of your buyers? Does navigation offer a good user experience?
The catch is to ensure that your website has good SEO to improve its rankings in search results.
You’ll also need to think about off-page initiatives like link-building strategies. After all, building links can be a great source of referral traffic when done right.
Content marketing
Having a solid content marketing strategy is another excellent way to market your SEO service. This involves creating high-quality content with your audience in mind. Use Google Search Console to find queries with the highest traffic and create content around these topics.
Social media
Businesses spend significant hours on social media per week. As such, you can ramp up your inbound efforts using social media. However, when using social media for your inbound services, you need to:
● Create your message according to user intent and the platform
● Join related social media groups such as LinkedIn, Facebook, and Reddit groups to get ideas of what your audience is talking about
● Be human
Reviews
If you have great reviews, include them on your website for your prospects to see. Create great relationships with professionals and ask them to review your SEO company. Positive reviews will show that you’re reliable and adhere to great work ethics.
Relevant listings
Setting up your SEO service on Google My Business, Yelp, and other relevant listings can help improve your online presence. However, make sure that your business information is consistent across these sites, including your business name, address, and phone number.
Outbound practices
Outbound strategies involve steps that you take to find prospects instead of them finding you. In other words, outbound practices involve reaching out to prospects to inform them about your SEO services. Some of the common outbound practices include:
Cold emails
Cold emails can help get leads for your SEO company if done right. However, you need first to make a list of leads and find their email addresses to send cold emails. One way to achieve this is via the contact form on your website.
While there’s no definite formula to send cold emails, you can increase your chances of getting a response if you stick to these best practices:
● Don’t use a generic email address when sending your emails
● Create a compelling subject line and customize your message
● Follow up
Whether you use inbound or outbound practices, make sure to highlight how your SEO services can provide value to clients.
Test your systems
Creating an effective SEO service requires time and effort. We recommend testing your SEO services on your website to see whether your systems are working. Think about the hard questions that your clients could ask and fine-tune your communication skills. This way, you’ll understand your processes better and have an outside view of your business.
Document everything
Testing systems is one thing; make sure you document all your findings. Consider gathering positive reviews and creating case studies that will help showcase your SEO services. Always make a list of your clients’ goals anytime you sign up a new client and document their progress. Some of the crucial things to conclude in your case study include:
● The problem — what problem did the client want to be solved?
● The solution — what solution did you propose?
● The results — did the solution you offered provide the desired results?
● Testimonials — what’s the client’s experience working with you?
Scale your SEO business
Building a profitable SEO business won’t happen overnight. It requires a lot of time, effort, dedication, and testing various processes. As such, you may want to wait until when your business is generating significant income before scaling your business.
Of course, you can hire freelancers in your early stages, especially when things start gaining momentum. However, don’t hire full-time employees until when the business has enough revenue to sustain them.
That said, we recommend standardizing your offering or productizing your services if you want to scale your business. This way, it’ll become easier to deliver services to clients and hire more staff.
Wrapping up
Like any other business, starting an SEO business can be overwhelming and confusing. However, if you are willing to learn and do the hard work, you can create a successful SEO business that will give recurring income.
While there are many ways to build a successful SEO business, the above steps will help set up a successful SEO service.
