How to Build Backlinks

Seattle SEO
SEO Techniques
Published in
8 min readJun 13, 2020


What is Backlink?

A backlink is a link or a resource that connects one website to another website. It’s a web resource to link to a different website. A backlink could be linked to a website, web page, or a web directory. In fact, its a link where the reader can further explore the subject they are exploring. A backlink is also considered as a reference that is comparable to a citation.

Among many other factors, one of the important factors search engines take into consideration to evaluate the quantity, quality, and relevance of a page are backlinks. Similarly, Google also evaluates with the quality backlinks that how important a webpage is. PageRank estimates the score of web pages based on how each web page is connected among themselves and is one of the variables that Google Search, will determine how high web page should go in search results. This allowance of backlinks is similar to the citation and study of books, scholarly papers, and academic journals. Topical PageRank gives more weight to backlinks.

When you start backlinks you always want to make sure that you start with amazing content that captures the right people. For people to check out your web URL, you will have to build a road map and attractive ads that lead them there. In digital marketing terms, this indicates you need links, links, and extra links. After all, hyperlinks are the pathways that get people on your web page from somewhere else on the web. That’s why you locate clickable hyperlinks on every corner of the internet, from blogs to social media posts. They also provide you with an edge in SEO (search engine optimization). Search engines will rank the first-rate of your link pathways to determine how excessive up your web page appears in seek results. The higher you rank within the seek results, the greater web page traffic you’ll see.

What are the benefits of Backlink?

The biggest benefits to backlinks are, that they help increase traffic to your website, improve the SEO, domain authority and quality to search engines, provide endorsements for your website, build your brand, create an online relationship between different websites, and help to promote your business. Now lets elaborate on each of these and the benefits.

1. Helping Increase Traffic:

This one is quite obvious. The more backlinks you’ve got from specific websites, the higher danger you’ve got of growing your website visitors from referral sites.

2. Improving the SEO (search engine optimization) and quality to search engines:

When seek engines select up on different web sites linking to your internet site, it sets off an alarm that your website is worth linking to, therefore it has to be an authority at the subject. When you link to other sites, it is because there is something at the page that virtually says it better than you can, or there are some statistics you need your viewers to have that they can exceptionally acquire from the alternative site. Search engines recognize and take this into account when ranking web sites.

3. Provide endorsements for your website:

Similar to quantity one, you would now not simply throw a link to your website, arguably the most critical advertising platform for your enterprise, from any old source. You need to make sure it’s far a reliable, excellent source, and so do different business owners. Adding hyperlinks from other sites offers an automatic endorsement, or approval, of the content on that site.

4. Build your brand:

The extra endorsements you receive from authoritative websites, the better ranking your internet site is within the seek engines, the greater humans are going to accept as true with your commercial enterprise and apprehend your brand.

5. Create an online relationship between different websites:

When you link to or endorse different websites, people view that as a connection you have with the other site, and it builds more trust when folks recognize you agree with one another sufficient to have that transparent, on-line relationship. Do not, however, make the mistake of wondering a hyperlink exchange may be beneficial, as this can most effectively penalize you inside the lengthy run.

6. Help to promote your business:

Simply put, other web sites linking to your internet site offers even more regular visibility for your internet site. Consider it a loose advertisement!

Why are backlinks important?

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. In fact, any effective SEO professional will tell you that they use this strategy to help web pages rank higher!

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility. In fact, even incorporating signals from GMB pages help!

When Google’s founders, Larry Page and Sergey Brin, created the platform they recognized a weakness in the search engines of the time, they were not using links as a valued metric to rank results. This meant it was difficult to not only find matching content, search engines were not returning results based on human valuation.

So, the two founders decided a good way to ‘rank’ results should lean on the votes being cast around the web by external pages. These votes are backlinks.

An Authority Hacker research study “is still the most strongly correlated factor for SEO success.” They are not alone, other studies back up their findings. When a page links to another page it is saying the target is a qualified, authoritative reference.

Links are not only a signal Google uses to rank web pages, but they are also a source of traffic. Face it, links on popular pages get clicked. Because they have lots of traffic some of it will pass on to your page as well.

You can consider these links as votes for your page that signal authority and drive traffic.

How to Build Backlinks:

There are several ways to create backlinks. You can sign up on a paid website for backlinking or there are a couple of free sites available to create backlinks. Before you create a backlink, you should contact the site owner and request them to give you a backlink for your website and then use that link to your website. This is the only legal way.

The olden days, while all types of backlinks were considered proper for SEO, are long gone. For years, many webmasters depended on sloppy techniques and used automated gear to build masses of inbound links every day. Things have changed loads because then. In today’s search engine optimization, outstanding and applicable back-links have the most value. But how do you build desirable backlinks?

Don’t rely upon the hints you examine from unknown sources. If any individual discovers the name of the game to rank first on Google for aggressive keywords, it’s very unlikely that they’ll share it with strangers. Always do your studies and conduct your very own experiments. With little or no money, you may create a website to check all forms of one-way links and feature your case studies.

If you’ve just created your website, the probabilities of getting rapid and natural hyperlinks are nearly zero. It’s one or the other. Natural hyperlinks take time. Instead, you’ll need to build some links and drive applicable visitors to your website. How do you do this? The one not unusual technique is to write visitor posts on reputable web sites using a backlink.

When you write visitor posts for different websites, don’t do it only to get a link in the author bio. This technique has been abused plenty lately, however with the right strategy, you could stick out from the crowd.

Steps to Build Quality Backlinks for Your Website:

  • Step 1: Determine What Sharable or High-Value Content is Best For You Audience
  • Step 2: Research and Develop Shareable Content
  • Step 3: Publish Your Content
  • Step 4: Share Your Content
  • Step 5: Ask For Links

How to scale your guest posting technique:

1. Don’t overlook websites that don’t have a “write for us” page. Not each internet site has one in all those. Some of the quality web sites for buying backlinks are ones without these pages.

2. Only write for notably reputable websites for your backlink. Otherwise, your link will have very little value, and also you might come to be having your hyperlink eliminated without further notice.

3. Writing a backlink more than once for each website builds a relationship. Put effort into an ongoing collaboration. Otherwise, it’ll be apparent you’re writing best to build one-way links.

4. Nofollow links are great. Not for search engine optimization, but for site visitors and to get greater followers on social media.

5. Monitor the links from your guest posts. Use the Monitor Backlinks search engine marketing tool for automated updates and maintain track of all your backlinks. Sometimes, webmasters eliminate or alternate your links from dofollow to nofollow, or put off your backlinks entirely, and also you ought to understand approximately this. Monitor Backlinks will send you an electronic mail notification to permit you to recognize any time your back-link profile reviews an alternate like this, so you can take action.

6. Always link for your social media debts in the author’s bio of your articles.

Takeaway on Building Backlinks

One thing when creating the backlinks that you always want to be aware of and remember is that the greatest hyperlinks to your internet site are those coming from actual websites, with true content and plenty of social media shares. You can both earn these backlinks clearly or build them yourself. As long as they arrive from the authority websites for your niche, they have amazing search engine marketing value. Backlinks can be easy or complex depending on how well you use them for your website. They require you to monitor and make sure that you have the best content on your site to attract more people to your website.

A big number of amazing back-links from authoritative sites trumps a couple of tremendous one-way links mixed with numerous low-exceptional backlinks any day of the week. Your hyperlink building strategy from the start should be geared in the direction of incomes as many remarkable backlinks as you probably can. This might sound difficult in case your web site is new. All you need to do is awareness on constantly executing a few key hyperlink building techniques which can be specifically designed to earn you more high-quality links.

Remember to always create link-worthy content, this is a fancy manner of saying to create content material that your target market will appreciate so much that they’ll willingly promote it without your asking them. Uniquely precious and actionable content is hands-down the most effective means of getting lots of supernatural backlinks on your pages.

Backlinks are a huge part of our daily searching life when we are trying to get more information about something. They play a key role anytime we use the internet to find information or even when shopping. We should be grateful to have them, we may not have the information we are looking for without them.

Seattle SEO Now is a local Online Marketing and Web Design Agency. We can help with backlinking, content writing, SEO, and web development!



Seattle SEO
SEO Techniques

Seattle SEO Now is a local Seattle SEO Agency. We specialize in driving traffic and maintaining a good website ranking, standing and reputation for businesses