6 social media marketing tactics that really works
Most of the search engine-marketing analysts in the industry always perceive traditional search engine marketing methods that worked for their business. They pertain the same strategy in social media also — sharing perfect keyword-rich posts in their social media channel tagged with keywords as hash tags and wander around the feeds to get the desired results. But does that work? No.
Social media is different that can’t be compared to search engine marketing and no single method of SEM works for social media. Social media is already crowded and traditional marketers who are highly successful in SEM fail to stand out in social media. Writing a post in social media by adapting certain modest unique tactic with little creativity and more personalized touch has the competence to emerge as a viral and trending topic.
Listed below are the 6 different ways that helps digital marketers to be victorious in social media.
Think different:
Don’t experiment any campaign in social media, just because your competitor is doing it. You remain one among them, if you do so. Just break the puzzles and barriers and be unique. Though the idea may be a simpler one, if you post it in your own way as a reflection of your unique thoughts, you’ll get it right. You may lose at first and running against it by risking yourself with new ideas brings you the utmost credibility and fan followers.
Be casual & friendly:
Understand that you are talking to a human being, not a search engine bot. Try to be more conversational and engage every follower as much as you can. Gaining customer attention cannot be achieved only through strong call to action and affirmative service, the new social media era also demands emotional connection with the audience and fun-based attention grabbing with balanced informative nature.
Mark your brand:
Do something to make the visitors recognize you by just glancing at your logo or simply tuning into your company tag line. Make your customers feel good about using your product through frequent surprises and recognitions. Get all their admiration stories about you online in social media to mark your credibility. Present those stories in compelling way to inspire your visitors and make them trust your brand.
Utilize all social mediums:
Know where your target audience is — in Twitter or Facebook or LinkedIn or Pinterest or YouTube. Wherever they are, you are in need of capturing all those audiences. But, you might feel difficult to create distinctive content for every medium. In such scenarios, Just write a blog and convert — as a presentation to post in slideshare, as an info graphic for pinterest, as a video for YouTube and so on. Wave your content through all the mediums to capture complete attention.
Make your website social:
Include social elements in your website. Whatever content marketing collateral you publish, encourage your visitors to share them through social media. Place social media widgets embedded in your website to convert your visitors to social media fan followers or subscribers.
Communicate in social media:
Success in social media is not merely achieved by creating profiles, but it also requires active participation and connection. Whenever a user posted a comment or asked you a question, be quick in answering promptly. On looking at your effective participation, users feel free to engage with your business on social media.
