SEOstuff

No Fear SEO

Unlike, say, gravity, nuclear fusion and thermodynamics, SEO is not a law of nature. It follows no absolute guidelines that are absolutely true throughout time. When I am asked how much traffic my optimization methods could generate I offer an answer that will most likely be proven wrong: I will either be…

SEO is Dead (Long Live SEO)

SEO stands for Search Engine Optimization. I get that question less and less, and am surprised now when I hear ‘what does that stand for?’ So, there you go.

I get this every so often. A content manager, digital director, production manager du jour — once…

The Dream of Social Media

“The dream of social media is that in 10 years we will have no more crappy products.”

I heard that at a panel discussion on Social Media at the Search Engine Strategies (SES) conference in NYC. Like…

Non-SEO SEO: Establishing expertise

So, I was giving SEO advice to a friend who is thinking of hiring an SEO firm. Their advice seemed good, but I kept returning to the hard part — establishing expertise and an audience. He already had an audience, his website was already #3 for “Boulder sports…

Review: Jaron Lanier talks about the failure of Web 2.0 with Aleks Krotoski

Review: Jaron Lanier talks about the failure of Web2.0 with Aleks Krotoski.

If you still think SEO is still about Title and H1 tags…

…then you’ve got another ‘think’ coming. And just because you had this sudden revelation that in today’s digital world that optimizing for search engines isn’t the end-all be-all, could you just go away.

Will cleaning up directories help you rank higher in Local search?

In short: maybe.

I think you have to approach it as a most effort ← → most results sort of paradigm. Cleaning up the top 20 directories versus every single little podunk directory is…

Content Marketing

A question I get frequently is: ‘What type of content is better: Infotainment (topical, blog and news related content, blogs, Huffington Post…), or Authoritative content (ex: Wikipedia).

My answer typically is: There’s a question before your question, and that is: What…