Gen Z Perspectives on Multiculturalism in South Korea: Seoul Fashion Week F/W 2023
This collaborative paper examines the complex relationship between fashion, popular culture, and societal issues within contemporary South Korea, spotlighting Seoul Fashion Week F/W 2023 (SFW) as a focal event. Drawing upon the unique perspectives of first-time student reporters and researchers who engaged in internships at SFW, this study delves into the influential role of fashion as a representation of wider popular culture. The analysis involves a dual approach, including primary research through photographs and interviews, along with secondary research on emerging fashion trends. The research explores how fashion trends operate as a reflection of society, something even more impactful in a rapidly evolving and diversifying society like that of modern South Korea.
The paper also underscores the significance of Generation Z, a demographic known for its globalized outlook, placing particular emphasis on critical issues such as climate change, sustainability, social justice, and inclusivity. Fashion trends are examined as a medium through which Gen Z expresses and advocates for these values, with a focus on Seoul Fashion Week FW 2023. The investigation explores the evolution of fashion trends from street fashion to the runway and their subsequent dissemination through online platforms. Moreover, it highlights how fashion acts as a vehicle to make social issues like immigration and LGBTQ representation more accessible and relatable, aligning with Gen Z’s values and reflecting their influential role in shaping the fashion and popular culture landscape in South Korea.
Photographic Authority in a Diversifying Korea
by Bella Youm
My experience at the Seoul Fashion Week (SFW) in 2023 was incredibly impactful, marking my inaugural role as a professional photographer, researcher, and media producer all at once.
Being a part of the staff afforded me a unique opportunity to observe the intricacies of the fashion show over the course of four days. It was a once-in-a-lifetime experience, particularly considering my previous attendance solely as an audience member. Witnessing the meticulous preparation behind the scenes was truly awe-inspiring.
The days spent at the fashion week were made even more significant by the realization that I gained a glimpse into what my future could possibly entail if I continue down my current path towards becoming a professional photographer.
As a self-described introvert, approaching strangers for photography wasn’t exactly my comfort zone. The idea of capturing people in candid moments felt like crashing a party where I didn’t know anyone — awkward and uncertain. Thus, I tended to stick to nonhuman subjects, ones that I did not have to interact with.
But then came Seoul Fashion Week (SFW), a whirlwind of style and creativity that seemed to have a contagious energy that consumed even the reluctant likes of my own. Amidst the runway shows and avant-garde amateur designs, something gradually shifted within me. Fueled by the vibrant ambiance of the street fashion models and encouraged by fellow shutterbugs and mentors, I took a leap.
In that atmosphere, I found the courage to engage with subjects rather than to shy away. To capture their essence in a frame was like unwrapping a surprise gift; each click unraveling a new layer of confidence for both participants — the model and myself. SFW turned out to be my playground, and the models, my willing playmates. The once-dreaded portrait shoot quickly became a tool for forging connections and telling stories.
This transformation was more than just a shift in my literal photography — it was a journey that began to reshape my perception of myself and my craft. It was about breaking barriers, overcoming inhibitions, and finding the beauty in the unscripted moments, in the out-of-nowhere photoshoots that I found myself partaking in. Who knew a fashion event could be the catalyst for stepping into the unknown and embracing the unanticipated joy of street photography? Typically, such an intimidating setting would be the kind of place I would keep to myself, longing to get the shots next time.
Despite my initial hesitations, I managed to orchestrate a dynamic shoot in an urban alleyway with a model known by our lead photographer from a previous fashion week, adorned in a fusion hanbok blending vibrant hues of yellow and lilac. The resulting photograph was nothing short of captivating, effortlessly sweeping away my earlier fears.
Upon scrutinizing the image, it became evident that its charm extended beyond the model’s hanbok. The collaboration between us bore fruit in the form of subtle yet powerful details — a strategically placed Starbucks coffee cup and an iPhone, set against a backdrop embellished with Korean and English graffiti. These nuanced elements skillfully highlighted the convergence of Korean and Western cultures, adding layers of depth and uniqueness to the shot.
Our objective was clear: to embody the seamless blend of contemporary and traditional Korean aesthetics, a true testament to the evolving essence of South Korea in a global context. The fusion hanbok stood as a symbolic bridge, uniting Korea’s rich heritage with the modern, cosmopolitan world — an ode to the dynamic and diverse cultural tapestry woven by contemporary Koreans.
In the end, what transpired from the meticulous process of checkups, practice shots, and the final capture was more than just a photograph. It was a vivacious celebration of an exhilarating and transformative journey, resulting in a shot that encapsulated the evolving soul of Korea — rooted in tradition yet eagerly embracing the winds of change from the global stage.
This was a standout experience for me, as it marked my first solo endeavor into creating something entirely on my own. Overcoming the initial jitters of approaching strangers was a significant breakthrough. The first time I directed a subject, things shifted dramatically. It became clear that most people were willing to pose and engage with creative ideas. The models at Seoul Fashion Week (SFW) were particularly affable and eager, even when asked to relocate to a distant alleyway for a photo shoot. This newfound rapport bolstered my confidence in approaching people for photography.
Moreover, this experience altered my perspective on street photography. Initially, I viewed it as a cumbersome process, involving a myriad of gear — flashes, constant movement, and various lenses. However, this outing revealed an alternative approach. I realized that a single flash often sufficed, covering the essentials. While it didn’t match the precision of studio setups and occasionally missed the mark for a flawless shot, it did manage to encapsulate the essence of the moment when the photograph was taken. It underlined the fact that simplicity can breathe life into street photography.
Another captivating aspect of my time at SFW was the opportunity it afforded to connect with individuals from diverse backgrounds. Engaging with a variety of models who exuded intriguing vibes was enlightening. Depending on their origins, I conversed with them in either Korean or English. As these dialogues unfolded, a deeper understanding of their unique personas emerged. Getting to know them on a personal level enabled me to stage and photograph them in a manner that truly captured their essence.
Much like the fusion hanbok photo, each interaction became a canvas where diverse cultures intertwined. It underscored the significance of the symbiotic relationship between the photographer and the model in crafting an exceptional shot. SFW revolutionized my approach to model selection. It was no longer solely about a categorical “yes” from them, but about aligning their essence with the message I intended to convey through my photographs. In the pieces included in this article, I aimed to shed light on the increasing wave of multiculturalism that our small country is experiencing for the first time on such a wide scale. Modern South Korea is home to around 1.6 million foreigners, a number certain to increase as our country institutes policies to combat graying population demographics and bring skilled laborers into society. Yet, nonetheless, the inherent culture of Korea remains, mixing and remixing with outside influences as newcomers arrive and our trends are spread globally via the internet to create a new, contemporary Korean aesthetic.
In the end, Seoul Fashion Week profoundly impacted me, leaving an indelible mark on my perception of both photography and the world at large. The immersive experience of engaging with models during SFW revealed the art of storytelling through the lens, showing me the power of genuine connection and understanding in photography. Beyond the frames, SFW epitomized a celebration of multiculturalism — a convergence of diverse cultures and styles. SFW ignited a passion in me to craft visual narratives that mirror this celebration of diversity, conveying that through our differences, we find the threads that bind us together, creating a tapestry that is both unique and universal.
Bella Youm is a junior at Seoul International School, passionate about her endeavors with boxing, photography, and badminton.
PARTsPARTs, Im Seon-Oc, and the Growing Trend of Environmentally Conscious Fashion
by Sihyun Lee
My internship at PARTsPARTs was an eye-opening experience that delved into the intersection of fashion and sustainability. PARTsPARTs, a pioneering fashion brand established in 2011 by the visionary fashion designer ImSeonOc, has a strong commitment to sustainability and waste reduction. Their distinctive use of a single material, neoprene, underscores a vital message: “Nothing to Throw Away, Clothes Unable to be Thrown Away PARTsPARTs.”
This resonates profoundly with the growing concern about climate change, especially among the younger generations, often referred to as Generation MZ, who prioritize sustainability and ethical practices. Across this generation, over 60% of individuals state addressing climate change as the most pressing concern of the modern area. Considering that the fashion industry contributes to 10% of global emissions — totaling more than all aviation and shipping emissions — PARTsPARTs’s 1999 debut was far ahead of its time in making a statement about the implications of fashion manufacturing on the planet’s future. The brand now aims to be a luxury fashion house steadfast in its dedication to providing a sustainable alternative to the carbon-emissions-teeming traditional fashion industry and to act as a role model within the global fashion scene.
The essence of PARTsPARTs’ sustainable fashion approach lies in challenging the wasteful norms of the fashion industry. By utilizing neoprene, a material made from polyurethane, they minimize waste during the production process. This not only reflects their dedication to sustainability but also aligns with ImSeonOc’s aspiration to blend fashion with art and science.
During my internship, I had the privilege of capturing the essence of PARTsPARTs through photography at their rehearsal for the SFW F/W 2023 show. Photographing the models in motion was a significant challenge, requiring a deep understanding of their movements to maintain focus and capture high-quality images. It was a learning process that showcased the meticulous preparation and dedication required in the fashion industry.
Beyond the runway, I observed the intricate processes that make a fashion show come to life. Models meticulously adjusting their makeup and designers scrutinizing each garment highlighted the dedication to detail and perfection. Notably, the use of bags made from repurposed plastic bottles showcased a commitment to sustainability, embodying the brand’s ethos.
The fashion show itself was a testament to PARTsPARTs’ philosophical approach, seamlessly blending sophistication with sustainable fashion. The spontaneity and experimental nature of the rehearsal and audition emphasized that sustainability is more than a tagline — it’s a way of thinking and operating. The in-house music production added an innovative touch, demonstrating their holistic approach to creativity.
In retrospect, this internship has profoundly impacted my perception of the fashion industry and sustainability. Witnessing firsthand the fusion of creativity, sustainability, and dedication to a cause has inspired me. It’s evident that addressing climate change and environmental concerns must be at the forefront of any industry, including fashion. PARTsPARTs has redefined my understanding of fashion, showing that style and sustainability can coexist and create a powerful statement. This experience has ignited my passion for pursuing a career that integrates creativity and sustainability for a better, more conscious world.
Sihyun Lee is a senior at Libertas Scholars College Preparatory aiming to pursue a career in visual art and design. She is dedicated to raising awareness to social issues such as women’s and LGBTQ rights in her home country of South Korea.
Hanbok Chic: Transformative Reimaginings of Traditional Motifs
by Amy Park
Steeped in tradition and cultural heritage, the hanbok, a term directly translating to “Korean clothes,” stands as a symbol of the Korean identity and a glimpse into its rich history. Worn on significant occasions and events, the hanbok embodies a harmonious blend “changing its shapes and structures in various ways depending on the lifestyle, culture, circumstances, and aesthetic sense of the time” (Ministry of Culture, Sports, and Tourism).
In the contemporary realm, the hanbok has undergone a fascinating transformation, captivating the fashion scene with its timeless allure and adaptability. Notably, visionary designers like Leesle Hwang have taken the helm, infusing this traditional attire with a modern twist that resonates with today’s style aficionados.
Leesle Hwang: Bridging Past and Present at Milan Fashion Week
At the Milan Fashion Week of 2022, the spotlight shone on Leesle Hwang, the CEO of the innovative brand, Leesle and Designer. Renowned for his expertise in modernizing the hanbok, Hwang showcased his Spring/Summer 2023 collection, redefining the boundaries of traditional Korean fashion. The runway came alive with a mesmerizing fusion of elements from the hanbok seamlessly interwoven with contemporary streetwear.
Hwang’s creations were a celebration of “hip Korea,” a vision that “encompasses all generations,” transcendently encapsulating the essence of Korean style (Korea JoongAng Daily, 2022). With meticulous attention to detail, norigae, a traditional tassel accessory, and the iconic jeogori, the jacket segment of the hanbok, were elegantly combined with rugged jeans and modernized suit jackets. The result was a harmonious marriage of tradition and modernity, a testament to the ever-evolving landscape of Korean fashion.
Oneus: Embracing Korean Heritage Through Music and Fashion
In the dynamic and globalized world of K-pop, one boy group, Oneus, has been a trailblazer in revitalizing interest in hanbok and Korean culture. Since their debut in 2019, they have consistently woven elements of Korean culture, including traditional attire, into their music and fashion. Oneus gained recognition with their hit song “LIT,” characterized by the infusion of traditional Korean instruments, and further showcased their appreciation for their culture by adorning hanbok-inspired outfits during performances, marking a captivating fusion of tradition and contemporary music culture. BTS, the most globally successful K-pop boy group, and Stray Kids, yet another boy group popular outside of South Korea, have also notably included Korean traditional instruments and modern hanbok in their respective songs, “IDOL” and “Thunderous.” This trend underscores the profound influence and resurgence of traditional Korean elements in the modern music and style landscape. Beyond the stage, this influence has transcended into the vibrant streets of Seoul, where modern hanbok has found its place within the realm of street fashion, marking a harmonious blend of heritage and urban style.
Modern Hanbok: From High Fashion to Seoul Streets
The influence of hanbok has permeated not only high fashion and K-pop but has also made a resounding impact on the eclectic streets of Seoul, integrating seamlessly into the vibrant and diverse mosaic of street-style. During the past two SFW events, the city witnessed a captivating display of hanbok-inspired fashion, as influencers, models, and everyday individuals embraced this traditional attire and incorporated it into their modern styles.
One standout personality in this trend is Sera, a fashion enthusiast deeply connected to her Korean heritage. Sera defies gender norms by creatively adopting the traditional male hanbok, adorning it with a gat — a hat intrinsic to the quintessential men’s hanbok — designed by her, thus infusing her unique touch into the ensemble. This innovative interpretation exemplifies how the hanbok’s evolution transcends traditional boundaries and is redefined by individual creativity, adding a new dimension to Seoul’s diverse fashion landscape.
In conclusion, the global embrace of hanbok has thrust Korean culture into the limelight, unveiling its distinctive beauty and timeless allure. Once seen as a traditional relic, hanbok defies these labels, showcasing its remarkable ability to seamlessly adapt to the modern world. Whether gracing the stages of K-pop sensations like Oneus, BTS, and Stray Kids or making a powerful statement on Seoul’s bustling streets through contemporary interpretations, hanbok stands as an eternal emblem of Korea’s rich heritage. Its journey across borders and generations underscores the enduring influence and captivating essence of Korean culture, resonating far beyond its place of origin.
Amy Park is a senior at Korea International School who is fascinated by the traditions, expectations, and interchanges that coalesce into modern culture. She hopes to further explore the world of anthropology, ethnography, and human culture in her university studies.
Beyond Brands and Clothes: LGBTQ Representation in Seoul Fashion Week
By Elin Kim
Seoul Fashion Week, a biannual event showcasing the latest and trendiest collections of various designers, holds a special place for fashion enthusiasts in Korea. Described as “a forum that dives into the future of fashion and seeks a direction for growth to attract citizens” by the CBS Trade Shows Guide, it has evolved into a compass guiding the Korean fashion industry. In recent years, it has embraced another crucial role — uniting individuals to promote diversity and inclusion, with LGBTQ representation taking center stage.
Historically, Korea has grappled with discrimination and exclusion of the LGBTQ community. Those identifying as LGBTQ have been unfairly labeled as having a “mental illness,” as noted by Samyuk University. Shockingly, only “41% of the population thinks that we should accept such individuals,” according to a study by Korea Research. Conversely, a significant “37%, on the other hand, believe that being LGBTQ is ‘unacceptable’” (Korea Research), highlighting the vulnerability of the LGBTQ community to social ostracism. This underscores the urgent need for societal transformation and increased awareness.
Fashion serves as a potent tool for self-expression, allowing individuals to convey their unique identities. At Seoul Fashion Week, people from diverse backgrounds utilize clothing to express themselves, resulting in a vibrant blend of interests and perspectives. Unique and unconventional fashion is appreciated and celebrated as an art form, paving the way for societal change.
Seoul Fashion Week consistently promotes LGBTQ representation in various forms. Notably, LGBTQ individuals have had a prominent presence on the runways, representing multiple brands. Elton Ilirjani, a genderless model and LGBTQ rights advocate, has been a notable participant in the event. Ilirjani, the first genderless model to walk for four local brands, seeks to challenge the stigma and discrimination associated with the LGBTQ community. In an interview with A Shaded View of Fashion, Ilirjani articulated this vision, stating, “I want to bring the Queer presence on the runway, and in the fashion industry,” emphasizing the importance of freedom for everyone. Ilirjani’s prominence in international fashion circles has undoubtedly sparked heightened local interest in understanding and appreciating LGBTQ identities in the fashion realm.
Some Korean designers have wholeheartedly embraced Ilirjani’s vision, incorporating LGBTQ themes into their collections in recent years. Esteemed designers such as Kim Seo-ryong, Kwak Hyun-joo, and Kim Jae-hwan prominently featured LGBTQ themes and models in their collections during the 2023 Fall event. These collections eloquently portrayed gender-neutral clothing and LGBTQ experiences and models as a jubilant celebration of queer identity. The response from fashion critics was notably positive, garnering multiple enthusiastic reviews in renowned magazines like Vogue.
The LGBTQ presence transcended the runways, as influencers like Juju Xtragavanza and Izoko made notable appearances at the event in 2022 and 2023, respectively. Juju Xtragavanza, a distinguished dancer within the Korean dance scene boasting over 30K followers on Instagram, and Izoko, a multifaceted influencer and artist active across various social media platforms, openly identify themselves as part of the LGBTQ community. Their attendance and active participation are symbolic of the event’s burgeoning diversity and inclusive atmosphere.
Seoul Fashion Week, recognized as the preeminent fashion event in Korea, has emerged as a vital platform for the increased visibility and understanding of the LGBTQ community. Given the established notion that consistent exposure to the LGBTQ community holds a “transnational role in shaping political attitudes towards sexuality and minorities” (Ayoub and Garretson), the growing presence of LGBTQ individuals both on and off the runway suggests a positive trajectory in societal attitudes. It is conceivable that this exposure could eventually generate enough momentum to encourage broader public acceptance of the LGBTQ community within South Korea.
Ultimately, Seoul Fashion Week has transformed into a space where diverse identities converge and find expression through the art of fashion. While there remains ample work to be done to ensure the full inclusion of the LGBTQ community, the event undeniably represents a significant initial stride towards ensuring their visibility, amplifying their voices, and recognizing their value within the Korean fashion industry. In this sense, Seoul Fashion Week has transcended its role as a mere showcase of brands and clothing, evolving into a sanctuary for the authentic expression of one’s identity.
Elin Kim is a sophomore at Chadwick International School in Seoul, South Korea. She is steadfast in her dedication to understanding, advocating for, and uplifting the voices of underprivileged minorities in society. As such, she hopes to pursue a career in developmental economics.
Reliving the Past: The Allure of Vintage Aesthetics in Modern South Korea
by Warren Lim
South Korea, a country steeped in rich history and a profound appreciation for traditional arts, crafts, and attire, has witnessed a cultural phenomenon that elegantly bridges the gap between the past and the present — its growing fondness for vintage or “retro” aesthetics. Beyond a fleeting trend, this adoration represents a homage to history and a tribute to an era of transformation. In this article, we delve into the origins of this fascination, uncovering the nostalgia that fuels it and the historical and societal context that has shaped it.
Nostalgia often begins as a subtle longing, a quiet yearning for days gone by. In South Korea, this sentiment is intricately tied to the transformative era of the 1980s and 1990s, as well as the hopeful recovery period of the 2000s, which sowed the seeds of the nation’s collective yearning for a bygone time. During these decades, South Korea experienced a dynamic interplay of significant events — industrialization, economic booms, political upheaval, and a quest for democracy — all of which have left a lasting impression on the Korean psyche.
The Era of the Modernizing Nation
The 1980s and 1990s bore witness to an economic metamorphosis that catapulted South Korea into the global stage. Known as the “Miracle on the Han River,” this period saw the nation’s dramatic industrialization and economic growth. Industries such as steel, shipbuilding, and electronics burgeoned, defining South Korea as an industrial powerhouse. Concurrently, the rise of conglomerates like Samsung, Hyundai, LG, and SK fortold of the nation’s future economic might.
Amidst this economic surge, a political whirlwind was underway. The Gwangju Uprising in the 1980s embodied a fervent desire for democracy, human rights, and societal reform. The movement, a response to oppressive governance, was a catalyst for change, paving the way for the subsequent liberalization of the country. The spirit of unity, sacrifice, and the pursuit of fundamental values during the uprising resonates with the collective memories of the time. The resulting transition towards democracy and greater personal freedoms directly intersect with the vintage fashion trend of today, as the desire for self-expression and individuality becomes a major point.
Nostalgia, a powerful emotion, transports us through time with a scent, a melody, or a glimpse of the past. For many Koreans, the 1980s and 1990s were formative decades, etching their upbringing with distinct memories and aesthetics. Icons of this era, such as Boohwal (one of the first Korean rock bands!), Seo Taeji and the Boys (the most prominent introducer of hip-hop and rap to the peninsula), and movie stars like Ahn Sung Gi (a staple within movies and dramas of the era), not only dominated the entertainment landscape but also left an indelible mark on the nation’s cultural fabric.
The Internet Revolution
As the 2000s dawned, South Korea stood at the cusp of yet another transformative phase — the digital revolution. The advent of the internet brought with it an unprecedented wave of connectivity and communication. In this era, a social media platform known as Cyworld emerged as a cultural phenomenon amongst young, hip Koreans. It became a canvas for the youth to paint their memories, share their stories, and collectively leave traces of their lives and culture that cannot help but spark nostalgia. Celebrities and online influencers actively participating on Cyworld further propelled this wave. In the mid-2000s, the Korean actor Bae Jung Nam played a significant role, along with other Korean celebrities of that era, in popularizing the trend of vintage fashion in Korea. Their efforts were particularly evident through their active engagement on Cyworld.
Modern “Newtro”
As time marches forward, it invariably bestows upon every generation a distinctive era, a unique cultural and historical moment to call its own. For South Korea, the 2000s also emerged as a defining period, immediately following the Asian financial crisis and the International Monetary Fund (IMF) bailout. In the wake of economic upheaval, South Korea underwent a transformative journey of recovery and resilience.
The 2000s witnessed a remarkable shift — a paradigm of growth, modernization, and globalization. The nation transitioned into an era marked by new technology, globalization of pop culture, and a burgeoning sense of optimism. This period, laden with a sense of hope and recovery, is now nostalgically referred to as the “post-IMF zeitgeist.” The modern MZ generation now has a new kind of nostalgia for the era when many were nostalgic for the 1980s and 1990s.
Today, Koreans are experiencing a nostalgia for the 2000s and the post-IMF era, evident in the “Newtro” trend, a fusion of “new” and “retro.” Newtro encapsulates a longing for the days when South Korea stood on the precipice of a digital revolution. This trend celebrates the unique blend of modernity and remnants of the past, intertwining contemporary elements with iconic symbols from the early 2000s. From clothing styles reminiscent of the 2000s to the revival of outdated gadgets, the Newtro trend revives the spirit of an era marked by rapid advancements, optimism, and a burgeoning appreciation for the digital age.
Embracing the “newtro” phenomenon with flair, NewJeans, a popular girl group, has become a prominent name not only in South Korea but also within the global Hallyu wave. Their music and visuals are a delightful word play on “new genes,” a nod to innovation within the K-pop scene. One of their significant strengths lies in seamlessly blending 2000s-era schoolgirl aesthetics with natural, un-glamorous styling, a deliberate choice aiming to capture the nostalgia of older Millennials while resonating with the relatability sought by younger Gen Z viewers. Tracks like “Ditto” vividly evoke the early 2000s, encapsulating the spirit of the time. Their music video aesthetic, showcasing school life and unpretentious styling, has a magnetic appeal, transporting audiences back to a simpler era. Moreover, songs like “Super Shy” and “OMG” pay homage to the late 1990s and early 2000s techno EDM movements, amplified by choreography and styling reminiscent of the baggy-jeans, metallic fabric, and beanie-cap trends, firmly establishing their newtro appeal. NewJeans and the team of artists behind them masterfully orchestrate this delightful blend, aiming for a broad spectrum of listeners who can appreciate both the charm of yesteryears and the excitement of contemporary beats.
Newtro in Seoul Street Style: A Fusion of Nostalgia and Modern Chic
Recently, in the heart of Seoul’s fashion district of Dongdaemun during SFW F/W 2023, we met with Japanese model Rio, who embodies this newtro resurgence. Adorned in leg warmers, a bunny beanie reminiscent of NewJeans’ iconic styling, and classic wired headphones — a deliberate departure from the sleek wireless ones like AirPods Max — Rio takes us on a trip down memory lane. This ensemble pays homage to the 2000s, evoking the spirit of a time when wired headphones were an integral part of personal style. Rio’s look is a testament to the bold, unapologetic trends that defined a generation. Seoul’s streets continue to echo with this delightful blend of past and present, as newtro seeps into the very fabric of the city’s fashion and cultural scene.
Newtro serves as a medium through which modern-day Koreans navigate between the past and present. It is a manifestation of the cyclical nature of fashion and culture, whereby trends reemerge, reimagined and repurposed for contemporary tastes. In essence, the Newtro trend symbolizes the ever-evolving and adaptive nature of culture, as well as the acknowledgment of the past’s profound influence on the present. The 2000s post-IMF zeitgeist was a crucial juncture that molded South Korea’s identity, and the Newtro trend is a tribute to that transformative period.
Korean Vintage, Retro, and Newtro
The resurgence of cultural elements from the 1980s, 1990s, and 2000s signifies more than a trend; it is a revival of icons and practices ingrained in daily life only a few decades ago. These eras encompassed a period of dramatic change in South Korea, politically, economically, and socially. In essence, the yearning for vintage aesthetics in South Korea is not merely a fashion statement; it’s a journey back to a time when dreams were big, possibilities were endless, and the future gleamed with hope. The past is revered, not for what it was, but for what it represents — a reminder of the resilience, progress, and enduring spirit of a nation.
Warren Lim is a junior at Libertas Scholars College Prep intrigued by how economics, politics, and culture intersect to create trends and how marketing can contribute to the widespread popularization of aforementioned cultural movements. Thus, he hopes to pursue a career in economics.
Conclusion: South Korean Culture is Anything But Stagnant
This research aimed to illuminate the intricate dynamics of contemporary South Korean society through the lens of Seoul Fashion Week F/W 2023, offering valuable insights into the interplay of fashion, culture, and societal values. Leveraging both primary research from photographs and interviews, and secondary research on emerging fashion trends, this study underscores the influential role of fashion as a representative of wider popular culture, politics, and economics. Specifically, it highlights the transformative impact of Generation Z, a globally conscious demographic that prioritizes critical issues such as climate change, sustainability, social justice, and inclusivity. Fashion trends were identified as a powerful medium through which Gen Z expresses and advocates for these values, with Seoul Fashion Week F/W 2023 standing out as a prominent platform for this expression. From their origins in street fashion to their dissemination through online platforms, fashion trends serve as a mirror reflecting and amplifying the societal sentiments and concerns. Moreover, this research emphasizes how fashion acts as a compelling vehicle to make vital social issues, including immigration and LGBTQ representation, more accessible and relatable to a broader audience, aligning with Gen Z’s ethos and further solidifying their influential role in shaping the fashion landscape in South Korea. Overall, this study contributes significantly to understanding the evolving role of fashion in reflecting and influencing contemporary societal narratives.
The TIN+Seoulacious SFW Intern Team is a group of ambitious and dedicated young journalists, researchers, and changemakers aiming to bring awareness to social issues and cultural movements in South Korea via the lens of fashion.
