K-POP in the Dirty South

Korean Instagram before there was Korean Instagram.

No cap. This is a K-POP video.

This is a compliment. In addition to the billowing boodies, they name-checked Luke Skyywalker Records. With the tight, closed sets, beauty ad-style videography, red/blue/violet colored gel lighting on everything, all wrapped up in cutesy symbology, it’s basically Blackpink on estrogen. With a Miami twist.

And speaking of Luke Skyywalker Records, this reminds me of the best, oldest Korean Instagram on Record, featuring MC Shy D from 1987.

Korean aesthetics, before most people were really thinking about it. And before the present-day agglomeration of hyper-amped Saturation slider, over-Sharpen Tooled, kitsched out pastiches of pop culture ephemera that define hypermodern Korean aesthetics today.