Why Now?

Trend-following is not always a bad thing — it’s just business

Justin Mi
Justin Mi
Jul 9, 2019 · 6 min read
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“The best companies almost always have a clear Why Now? Nature hates a vacuum — so why hasn’t your solution been built before now?”

Figma — a technological shift

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Image credit: TechCrunch

Impossible Foods — a cultural shift

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Image credit: EFA News

Why is trend-riding so difficult to do?

Learning my own lesson

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Interview day!

How can we identify trends in our own lives to influence our next venture or personal project?


About Justin

SEP Berkeley

Stories about entrepreneurial pursuits, passions, and life…

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