Sephora Celebrates its 20th Anniversary with the Soho Grand Opening!
Sephora’s 20th birthday celebrations continued earlier this month with the exclusive opening preview and anniversary of our first U.S. location in Soho, New York. The store broke records on opening day, becoming the highest-volume U.S. store opening in Sephora history!
The new location hosted media and social influencers at the Gotham Magazine party on November 1st. Attendees were greeted by a gorgeous flower wall for the perfect Instagrammable moment, and invited inside to shop the latest beauty and skincare products. Two Sephora Beauty Directors provided guests with mini makeovers while they enjoyed sips and sweets, and beats provided by DJ Kharisma.
Sephora’s loyalty program, Beauty Insider, also coordinated a special offering in for the Soho celebration: in exchange for 2,500 points, two Beauty Insiders (plus a guest) received VIP pre-opening party access, a consultation and makeover with our Beauty Directors, and a free gift! It’s no surprise that this reward sold out within two hours of going live.
One of the most special highlights from the event was a client finally reunited with Beauty Director David Razzano after five years of searching. The two had met once in New York City, and had such a meaningful interaction that each time she visited from her home in Dubai, she asked for him at Sephora Stores all around New York.
What made this event even more remarkable was that David remembered her, as well as the products he used on her all those years ago!
“I think once I heard they were sisters was what triggered my memory, because I thought they were so sweet together that day,” David said.
“It was such a beautiful, eye-opening moment as I thought about the past five years of my career at Sephora and how far and wide I have gone since that day at 34th street,” he added. “To think I had such a lasting impact on someone like that was so humbling.”
