These Lucky Employees Won an Internal Raffle for SEPHORiA Tickets!
Earlier this month, 5,000 devoted beauty lovers visited their dream home — the SEPHORiA House of Beauty, which covered its three floors with more than 50 brand experiences, masterclasses, and swag.
The attendees of this LA house party included Sephora clients, brand founders, store cast members, and the winners of an internal employee raffle! The raffle proceeds went directly toward the Sephora Stands Together Fund, which provides employees with short-term financial help in times of need. All donations were 100% matched by Sephora through our gift-matching program.
Step into the world of SEPHORiA through the eyes of these lucky employees who got to experience it first-hand!
SARAH, Manager, Project Management
I love to attend makeup shows, so I was excited to win tickets and attend our own conference. Having been with the company for 12 years, I have been fortunate to experience similar brand experiences. I tried to go in with the mindset of being a client who LOVES Sephora. It was an amazing event.
My biggest takeaway was seeing clients with huge smiles on people’s faces. I also loved seeing cast members from both Sephora and SiJCP working the event. What a great way to showcase our store talent!
JASLEEN, Senior Merchandise Planner, Color
I was super excited to see the whole execution of the event. Sephora is known for client experience, and I was really curious how all of this would come together. Sephora Collection’s #Lipstories booth was amazing — to be able to personalize a lipstick with a picture was a great offering!
As a Sephora employee, I expected the event to be amazing, and it far exceeded my expectations. Seeing clients so excited to be there made me feel really proud to work for such an innovative organization.
LINDA, Real Estate Director
It was fun watching everyone and seeing how excited they were. It was a blast experiencing it with non-Sephora employees!
I brought my friend along, who is a true beauty junkie. She loved trying new products and getting samples. We both bought lots of stuff — of course I had to have the engraved leather bag! — and added many items to our shopping list.
JENNIFER, VP, Strategic Sourcing
I loved the Make Up For Ever booth — they were in costume and very engaged. I also loved the Milk booth — they had people interact in the line and in the booth.
The best part for me was seeing an over-the-top beauty event through the eyes of my daughter. She is a beauty junkie (to say the least) and was blown away. She pretty much levitated home.
AMYLYNN, Operations Supervisor, Utah Distribution Center
I’m new to the company, just five months in. I loved being able to attend and view this side of the business. Our customers are so connected to the brand. It was amazing to see that love and enthusiasm first-hand.
Our teams pulled all the product that was sent to the event. It was cool to see it all in its final state! It made it worth all the work that went into prepping it and getting it out to LA!
STACIE, Area Education Manager
I really looked at this experience as a development opportunity for myself; I was able to seek out activities and experiences that would grow a skill for me. Artistry has been something I’m trying to elevate, so I really prioritized how I wanted get the most out my experience at SEPHORiA, and for me that was the masterclasses.
I was able to attend both the Natasha Denona and Mario Dedivanovic masterclasses. It’s was really exciting to get some great artistry tips from them both and see them in action live!
VERONICA, Senior Manager, Benefits
I am also a Sephora client and love to be around others that enjoy the makeup community. It was fun to hear their comments about the event. One woman said, “I have spent so much money on more skincare that I don’t need, but I am going to go to a few more booths and probably spend more money and then leave.”
The Fenty glitter bomb photo op, Pat McGrath Labs (that glitter lip was everything), and the Sephora Collection #Lipstory rooms were awesome. I enjoyed all of the personalization from the brands.
ALEXANDRA, Operations Supervisor, Utah Distribution Center
I think I had a unique perspective because the UDC had shipped most of the product OUT to the event. So, I watched how much behind-the-scenes work went into just delivering the product. I can only imagine how much work went into the booths, the people working the event, the masterclass instructors, etc. It was amazing to see everyone pull such a huge project together. It made me really proud to work here.
JACLYN, Site Personalization Manager
I was so eager to see the setup and vibe at the event after hearing so much about it. I felt so proud and impressed with every new experience I saw. It was overall wonderful and impressive, with so many Instagrammable moments.
All the people working the booths were so kind, friendly, and helpful. There was an overall sense of excitement and just happiness throughout the entire event and among everyone there. Also getting tons of samples was great — it was like an elevated Halloween party for adults and beauty lovers!
