Measuring Product Health

Sequoia
Sequoia
Jun 5, 2018 · 19 min read
Image Source: Sequoia Capital

USER ADOPTION AND GROWTH

MARKET METRICS

GROWTH METRICS

Δ growth = new users + resurrected users — churned users

GROWTH CONSIDERATIONS

RETENTION

RETENTION METRICS

STICKINESS

STICKINESS METRICS

ENGAGEMENT

ENGAGEMENT METRICS

ENGAGEMENT CONSIDERATIONS

PRODUCT MYTHS

TAKEAWAYS


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Sequoia Capital Publication

From idea to IPO and beyond, Sequoia helps the daring build legendary companies.