Interview, Observation, & Pilot Analysis

Co-Founder, Plexx

Sergio Marrero
Sergio Marrero’s  Portfolio
1 min readApr 17, 2014

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Areas: Analysis, Synthesis, Insights, Data Collection, Start-Up

When we began we focused on serving high school students and conducted observation sessions with youth at Hyde Square Task Force in Boston, Massachusetts. As we progressed and our focused shifted to delivering work force development training rather than academic learning content we partnered with Opportunities for a Better Tomorrow (OBT) in New York.

In total I conducted over 150+ observation and interview sessions with youth from OBT during our web application development, the insights and findings were compiled into reports to share with our funders. The reports contained quantitative as well as a qualitative analysis of the sessions that were performed on a weekly basis.

Image from a ‘Wordle’ created from the interview content based on career aspirations. We used this within the team to visually compare the interests of different groups.
Screenshot of an analysis presented in the report showing user usage on weekly basis. The report showed high level findings, detailed weekly activities as well as detailed challenges and insights discovered. Here is a link to the complete report.

Post on observations & interviews for our web app development and pilot

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