Your Story About You

The story you tell when people ask you about you . . . you know what I’m talking about . . . your 2 minute story. (If you are in any kind of leadership role in business, you tell it thousands of times a month.) It hits all the right notes. It’s honed like a Y Combinator elevator pitch. It is polished so brightly it shines with the light of a thousand suns.

I’m going to tell you a secret, a single secret with the power of three truths:

• It’s not you.
• It’s not real.
• It keeps you stuck.

Here’s the bigger secret. If you introduce yourself in a way that includes things you’ve been leaving out, you can own your past and your future.