5 MICRO INFLUENCER MARKETING ADVANTAGES YOU DON’T KNOW ABOUT
WHAT ARE MICRO INFLUENCERS?
They are normal social media users with deeper connections to their friends and followers who connect with them on Instagram, Facebook and Twitter.
Micro Influencers have 500–50,000 Followers and generate real engagement with followers. This series will explore some awesome ways Micro Influencers can be used to grow your business and expand your social footprint.
Why pay one Influencer for a shoutout when you can build an army of Micro Influencers to promote your brand for three months at a time!
#1 RANK INSTAGRAM SHOPPABLE POSTS AT THE TOP OF THE HASHTAG SEARCH RESULTS
Instagrams Shoppable posts allow customers to purchase your products without leaving Instagram. This reduces cart attrition and generates more product discovery opportunities.
The goal is to get your shoppable post ranked at the top of the hashtag search results for keywords your customers are searching on Instagram.
To Rank at the top of the search results, simply have your Micro Influencers like and comment on your post to get it ranked!
#2 BUILD ORGANIC FOLLOWERS
As Influencers like and comment on your posts, they get ranked in the hashtag search results. This increased visibility generates a massive number of new organic followers genuinely interested in your products or niche.
Influencers also create shoutouts for your brand and post them to their feed with a link to your profile. This generates lots of new followers as well.
As your follower base grows, you will be able to remarket to these followers each time you post a new product or add content to your feed. This provides long term value long after your campaigns over!
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