A Visual Guide to Purpose, Vision, and Goals

Core Purpose:

Core Purpose is the big picture reason why your company exists. It acts as a guiding star to focus all other business activities. It’s the big picture “why” of the company, and shouldn’t include any methods, means, or specific approaches or executions.

It’s in the distance and you never quite reach it.

Big Goals:

Goals are broad primary outcomes that move you achieve along your path. Goals are big-picture and may be qualitative or quantitative.

Clay Ostrom
2 min
12 cards

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