Branding during the ideation phase
Branding 101 during the ideation phase brings :
Focus
You started your ideation phase, with an idea. After intensive brainstorming sessions this idea morphed in a new one. Working on your brand allows you to focus on the new idea as it helps smoothing out confusions.
A plan of action ( guidelines)
Branding 101 brings you to think about your companies motives and missions, and goals. That allows you to have a rough idea of what is expected to happen.
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