Strategy in business is the big picture. It is about picking goals for the enterprise and then figuring out what resources are going to be assembled to achieve those goals.
Business leaders are like athletes in that they play the game while simultaneously observing it as a whole. It is challenging to maintain perspective and see the big picture while not getting lost in the action.
Strategic Planning is the application of strategic thinking to create actionable steps toward meeting goals. Strategic planning creates organizational focus by providing criteria for consistent decision-making that is aligned with the organization’s goals.