1/5 Google vs. ILS:
Google will eat Multifamily ILSes’ lunch
Google organized travel data and captures more revenue than the industry leader. Google is now organizing multifamily data.
That should scare ILSes.
How did they do it?
Read more…
2/5 Google vs. ILS:
Two Words: Knowledge Graph
Google’s weapon-of-choice in assimilating each industry and its revenues is the “Knowledge Graph.”
How is it built? Why it is so powerful?
We explain using the Hotel and Apartment Knowledge Graph.
Read more …
3/5 Google vs. ILS:
Apartments Knowledge Graph on Google Search Page
Google devoured the travel industry with its knowledge panel for Hotels. Its panel for Apartments is not far behind.
What is missing in Google’s knowledge panel for Apartments?
Read more …
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