How I launched a $180MM business at Dell: Part 1

It all started with a request for a point of view and presentation from a top sales rep at Dell in 2004.

Keith Cullum was a highly successful and respected Account Executive on Dell’s Higher Education Sales Team at the time.

I was just over a year into my role as a Brand Manager for Dell’s Software and Peripherals group supporting education and healthcare.

Keith called me one day from the car … or the airport, not sure as he was always on the road, covering a number of regional universities.

Mike Merrill
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4 min
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