OBSERVATIONS ON A CHANGING CONSUMER STORY IN INDIA

Non-Resident Lenses

I’m back in India for a bit after a few years, and find myself noticing changes to the marketing spiel employed by brands and the behavior of consumers.

Here are a few anecdotes, that I’ll keep updating as I find more. Follow along!

Wallets Everywhere!

Wallets Everywhere

“Wallet” = payment apps like Venmo or PayPal.

EVERYONE is using these, even roadside vendors. I bet credit cards have been leap-frogged. There also seems to be a Zawinski’s Law equivalent for building wallet apps.

Oh, and QR codes! Who knew they’d actually find a use.

Umang Jaipuria·
5 min
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29 cards

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