Tap to advance: the rise of the horizontal story

Another month, another set of new feature launches: this time the longform blogging platform Medium announcingSeries‘, a “new type of story”, then days later Facebook announcing its ‘Messenger Day‘ feature.

Last month it was Instagram‘s Carousel feature and WhatsApp‘s Status feature.

What all have in common is the almost unquestioned use of a horizontal storytelling mode: a move from scroll-based navigation to navigating through a swipe or a tap.

What does that mean for journalism and storytelling? I think it’s about time we asked.

“Series are mobile stories that can be added to over time and unfold card by card with the tap of your finger”

Paul Bradshaw·
5 min
30 cards

Read “Tap to advance: the rise of the horizontal story” on a larger screen, or in the Medium app!