A collection of short series on how to apply principles of social psychology to digital product design.

SOCIAL PROOF

The Principle

Under uncertainty, people will look towards the actions of others whom they think are similar to themselves in order to decide what to do next.

Ali R. Tariq·
1 min
·
7 cards

Read “The Design of Influence - Part 1: Social Proof” on a larger screen, or in the Medium app!