Introduction:
Hello, my name is Jaeho Sheem, your host. I am the Head of Community Management at Crowdcreate where I oversee 15+ projects every month. Crowdcreate is a community engagement and idea platform driven by influencers, investors, and enthusiasts. Our expertise in growing communities and social validation will boost your crowdfunding success. We have worked with some of the largest crowdfunding ICOs and startups including BitClave, ANKER, and Tencent.
Every week, we will be publishing a chapter on our ever continuing series on community growth and management. Each weekly chapter will focus on a client that we’ve had, or a problem in the current ICO sphere. We will discuss effective techniques that even neophytes can implement as well as incredible happening such as the Litepay exit. We will also be discussing things like marketing and conversions. Ultimately, I am here because of my love of growth hacking, cryptocurrency, and the community as a whole.
We hope you stick around and check us out!
Why did we write this guide?
With over 2000s new projects coming out every month, there seems to be an ever growing number of methods to increase numbers on social media. A popular method that has proven its value in the past year is the airdrop. The success and numbers the airdrop method pulls in have never been as big as they have before.
The Crowdcreate team wanted to give you the most accurate and up-to-date information on what constitutes an excellent airdrop, if airdrops are effective, and the future of this growth technique. We have also included questions to facilitate creative, effective solutions to problems many community managers face in the ICO world.
Who Is This For?
If you are currently looking to market an ICO, working as a community manager, or are simply interested in the back workings of an ICO, this guide is definitely for you. If you have ever wanted to take the first step in learning how bounties, airdrops, and community management works, this guide is for you!
The Laymen’s Guide is for the laymen. It’s a simple guide on the very basics of effective growth strategies with a specific focus on Airdrops. It’s also a case study on a variety of our clients. We will be focusing on the different methods that we have had to use in order to align with our successful clients. It will provide you with the most effective tactics to engage quality participants who will communally support your platform.
How Much Of This Do I Need?
That’s up for you to decide. I can confidently say reading through the entire guide will add immense value to your current project. However, a professional manager may just need a paragraph or two to really maximize his community engagement. The Laymen’ guide will be effective in laying the basic foundations of community engagement and airdrops.