What Does Google Autocomplete Say About Us?

We are more honest with search engines than we are with our families.

Mikko Hypponen

The ‘Search suggest’ system is powered by human involvement, including how often others have searched for a term within your geographical location.

Therefore, Google’s suggestions represent the barest fears, idiocies, and neuroses of the people around you, as we scramble to a seemingly all-knowing system for answers in this confusing universe.

Thomas Cox·
2 min
17 cards

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