What Makes You Tap?

Ever wondered what makes you tap that “Get” or download button?

Let’s find out in this series as we set on a journey to discover “what makes you tap”


The logo of a product has always played an important role for a buyer in making a purchase decision.

As a user discovers a digital product. The first impression is often set by the logo of a product, the logo to an extent decides the fate of an App, whether it would ever get a home 🏡 in your device or not.

It has become even more relevant now as a myriad of Apps compete for shelf space & user attention, begging to be adopted.

Logo turns out to be a big differentiator in this scenario.

Saif Khan·
3 min
11 cards

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