Breaking All the Rules in a Digital Agency, to Fix One Company Value

A brutal yet fruitful account of crossing the line

Concerning Agencies

Breaking the Iron Triangle


Agencies that value reaping over sowing will reap less.

Feature Factory Routine
Lean Routine

Time Tracking

“Track outcomes, not time!”

Moving to Scrum …

Probabilistic Forecasting

Maximizing Velocity

Customer Focus

source: Process Efficiency — Adapting Flow to the Agile Improvement Effort

Breaking the status quo!

Example: division of work type in a Sprint
resource vs flow efficiency
This is LEAN; Resolving the Efficiency Paradox


Despair AGAIN!


From Minimal Viable to Minimal Lovable (The Kano Model)
Do you want to write for Serious Scrum or seriously discuss Scrum?

Scrum nerd (PSMIII, SPS, PSPOII, PSD, PSU), Agile geek (PAL), Serious Scrum founder

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