Focus on experience rather than products
We use business agility and that “agile mindset” to create wonderful products. And rightfully so, because that’s what the use of frameworks that we apply is for. But what I’ve noticed all too often, is that this is where the focus of our effort strands.
Don’t get me wrong, we should create awesome products. There is one critical element that I feel is overlooked a little too easily. And that is designing and creating a proper product experience.