How Lean UX supports the Product Owner in making better decisions

SCRUM & LEAN UX | Episode 7

Sjoerd Nijland
Serious Scrum
Published in
4 min readAug 2, 2019

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The Holy Grail

Now, one of the main goals for the Product Owner is to focus the production effort to that which is of most value to the customer and end-user. Which outcome will affect them in the most positive way?

It’s generally an anti-pattern for the Product Owner to be the sole person focussing on discovery and value.

“The Product Owner may do the above work, or have the Development Team do it.” — The Scrum Guide

Embedding/applying Lean UX principles and techniques within Development Teams will support the Product Owner in just that. The team can help create a layout of the current state of the market and explore opportunities, for example by the following activities:

  • Lean UX Canvas
  • Problem Statement Template
  • Assumption & Hypotheses worksheets
  • Proto-persona’s
  • Customer Interviews
  • Idea Generation / Design Studio’s

The benefit of performing these activities is that they encourages a larger view of the work beyond features. The activities that follow help build evidence that result in making better…

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Sjoerd Nijland
Serious Scrum

Founder Serious Scrum. Scrum Trainer. Join the Road to Mastery.