Problem-solving not feature-building
SCRUM & LEAN UX | Episode 8
In one of the organisations I worked for I was drilled to ‘focus on solutions, not problems’. Now the authors of LEAN UX are teaching me to
“Fall in love with the problem, not the solution” — LEAN UX, by Jeff Gothelf and Josh Seiden.
I learned I often didn’t take the time and effort to understand and appreciate the true nature of a problem addressed to me. Now this is one of those little epiphanies for me personally. Our experience might or might not be alike, but here it goes: I learned that I generally failed to investigate:
- What conditions allowed the business problem to emerge?
- What causes the problem to persist?
- Why have others not solved it?
- Why it is possibly keeping people awake at night?
- What emotions does it raise?
- How does it impact peoples’ behaviour
- How does it impact their overall brand and/or product experience?
Sure, problems were solved, but what impact did it really make? Was I learning from it? Lean UX is guiding me to move from addressing the logical nature of a…