Why Product Goals Will Lead Scrum Teams to High-Performance
Teams without goals are no more than a group of people working together without directions.
The art of doing twice the work in half of the time, said Jeff Sutherland. It’s an interesting statement, but what’s the problem with it? The interpretation can vary dramatically. Most companies perceive work as features to build. That’s why they pressure Scrum Teams to deliver more output. Meanwhile, the real value is forgotten, which results in frustration among everyone.
Have you ever felt like whatever you do, it’s never enough? Misunderstandings lead to endless anti-patterns, inevitably sub-optical Scrum versions become a reality. Scrum will never work if:
- The ultimate goal is to deliver as many features as possible.
- Anything is a candidate to become a Product Backlog Item.
- Scrum Teams are just a group of people running in different directions.
The Scrum Guide 2020 incorporated a new ingredient, the Product Goal. I believe if Scrum Teams take the Product Goal seriously, they can be a step closer to become a high-performing team.
“The best teamwork comes from men who are working independently toward…
