Why are ANIMAL FOR SALE Posts Being Deleted By Facebook?

Invigilator
Apr 11, 2017 · 6 min read
Facebook users, particularly those who have been using Buy & Sell Groups to sell their animals for years, are suddenly seeing the response you see in this image.

What is Happening? Facebook users, particularly those who have been using Buy & Sell Groups to sell their animals for years, are suddenly seeing the response you see in this image.

This rejection does not come from the group admins, but rather directly from Facebook.

Where is this happening?

All over Facebook, but focus appears to be on Buy & Sell groups through Facebook, all over the world that use the “Sell Something” feature to list animals, animal services and even some animal products for sale or adoption. The example you see was an ad for riding lessons.

Rejected post made by an Equine Coach offering riding lessons in a Facebook group using the “Sell Something” feature

But where is this rule? I cannot Find it in the Community Guidelines!

And you won’t find it there. The rule exists on Facebook’s Commerce Policy page. It is virtually an “orphan” page it is not linked to by any of Facebook’s Help pages. In fact if you use a Backlinks checker, it appears everyone else links to it except the rare instance on Facebook.

But I just want to sell a bunny, I’m not in business. This Commerce Policy doesn’t apply to me!

Yes and no. The rule has been sitting there quietly unenforced for several years. While the Commerce Policy has not been applied much to Facebook groups, it has been used in the screening of promoted posts and other advertising on Facebook. As of October 2016, Facebook has a new reason to apply the rule to group posts.

What changed? Why are they now enforcing the ban on selling animals and animal services on Facebook?

Facebook Marketplace. That’s what changed. When Facebook launched it’s Marketplace in the fall of 2016, they wanted to bring to the world a powerful resource for buying and selling everything from pots and pans to cars and houses. Except animals. And, of course, all the usual banned items such as guns, drugs, sex and all the illegal or regulated things of the world.

But Why Animals?

The competitors that Facebook is taking on, have already taken steps to squeeze out or highly regulate anyone selling animals.

NOT WHY…WHO

Pressure from animal rights activists, lobbyist groups and the general public. bad thing happen to innocent animals advertised for sale in faceless classified ads.

WHY AREN’T ALL THE ANIMAL ADS BEING DELETED?

Give them time. Facebook has addressed the issue in two primary ways. With millions of ads to go through, it just means if they haven’t deleted your animal for sale ad yet, it’s only a matter of time.
First was rapid implementation of algorithms to detect ads with anything to do with animals and animal services. It is overkill, rejecting all kinds of ads because of key words or even images. A man posted a horse buggy for sale with a picture of a horse pulling it. The horse was not for sale, just the buggy. It was rejected until the animal policy.
Second was the development of a new report option and encouraging Facebook users to help them comb the Facebook groups to report ads selling animals.

What can I do to prevent my posts from being deleted?

CAN I DO ANYTHING TO CHANGE THIS?

Maybe. Although it is unlikely Facebook’s stand on no animals or animal services in the Marketplace will stand, we can still lobby Facebook to come up with a compromise that will allow us to continue using the groups and our own profiles and pages to buy and sell animals of all kinds, without the ads being fed to Marketplace.

You can sign this petition on Change.org

Get Facebook to rescind the ban on animal sale posts

Seriously You’re making My Head Hurt

I never cease being dumbfounded by the unbelievable things people believe

Invigilator

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Watching the world

Seriously You’re making My Head Hurt

I never cease being dumbfounded by the unbelievable things people believe

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