Course Notes: Methodologies for Service Design

Day 7 of the eclectic Service Design Advent Calendar

Boon Yew Chew
Service Design Advent Calendar
10 min readDec 5, 2021

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Scuola di Atene aka. “The School of Athens” with Aristotle: centre-right (wikipedia)

Hello, readers. This is my contribution to the Service Advent Calendar. Thanks to Jason Mesut and Niclas Ljungberg for organising this!

I recently completed Keiko University’s “Methodologies for service design” course on FutureLearn because I was interested in perspectives and teachings on service design beyond the craft of user journeys, service blueprints and repackaged design thinking.

Service design is a trans-disciplinary subject so it’s useful to understand perspectives from different domains, covering aspects of business, organisations, economies and effects at scale.

Trans-, multi-, inter-disciplinary: what’s the difference?

This course shares perspectives from Japanese scholars and experts on topics like innovation management, management accounting, startup strategies, marketing strategies, intellectual property and project management through the lens of services.

Philosophy relating to service design was also embedded throughout the course, on the basis that services are essentially about enabling and improving people’s well being. Aristotelian ethics was used to structure its narrative:

  • theoria — conceptualising the…

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Boon Yew Chew
Service Design Advent Calendar

Principal UX designer at Elsevier. IxDA local leader and board alumni. Strategy. Systems. Visual thinking. Design. Has a brain in his stomach.