3 reasons P.S. is critical to the success of any SaaS company

When we talk to SaaS software companies and ask them how they are handling their professional services delivery, we often hear responses such as:

“we are not in the business of selling services,” or
“we want to sell more software not services.”

We agree that selling services may not be scalable or sexy in its current delivery model, however, it is multiples less costly to retain an existing customer rather than to find a new one. Making professional services easily accessible to your customers on your platform and being able to deliver them efficiently has a direct correlation to reducing churn and boosting client retention and satisfaction. It’s an investment in your client base that will be noticed in customer happiness. (Oh, plus you can make some serious additional revenue from your base.)

“As technology markets mature, the revenue streams become more service intensive. Service revenues begin playing a greater role to drive both top-line and bottom-line growth.” TSIA, The State of Professional Services: 2016

The decision to purchase one SaaS solution versus alternatives is inevitably influenced by other users’ experiences on social media or in forums. WorkRails was founded on the belief that a software company of any size should have a proper professional services solution in place, ensuring customers get the most out of your application and a speedy ROI.

It is critical for software companies, at any stage in their lifecycle, to have full visibility of professional services delivery, whether internal or external. Here are the top 3 reasons why nailing this is so important for software companies today.

1. Successful Implementations

Technology and social media have made it easy for people to share their experiences and people are listening. For any SaaS company, but particularly an early stage company, it is key to your early sales momentum to lock down referenceable customers. To do this you need to make sure your customers are receiving smooth implementations and continuous support so they can get the most value out of their investment and be delighted proponents of your solution.

2. Systems Integrations

It is unrealistic to expect your customers to successfully manage the integration of your SaaS application with their other solutions. They may not be aware of all the opportunities for integration and may not understand how to begin going about this process. We suggest that you not wait for your users to dedicate their resources to get your solution integrated with all of their other SaaS applications. New users are not fully committed to your solution and it is your job to make sure they engage, convert to long term adoption and are delighted with results. A win-win! Plus, the sooner your solution is fully integrated into your customers’ processes, the stickier these relationships will become and the better the references you will receive.

3. Training

It may be the first time your customers are using a solution like yours and proper training ensures that your users are capable of using the full functionality of your software. As software grows more complex and customizable, customers value and expect hand holding and reassurance that they are working with the right solution. Training is a tangible way to deliver significant value to your customers.

Now, take a deep breath and realize the WorkRails solution is within reach.

Unlock tremendous customer value and make more money by nailing the professional services sales and delivery model!