Ready for the Raindrop?
Community is the lifeblood of any crypto project. Successful crypto communities need constant tending to not only attract new members but also drive community engagement. To energize this community building, we are excited to introduce the Raindrop program that combines the power of token rewards with shared commitment between the project and its community. Designed to fix the inefficiencies of airdrop programs, the Raindrop program offers bigger token rewards to loyal community members based on their commitment, faith, and involvement, as well as the success metrics of the project.
Raindrop — Reward Loyal Community Members with Bigger Token Drops
Airdrops are primarily used by projects to boost the size of their community channels like Telegram and Twitter before their token sales or listings on exchanges. Using token as a financial incentive works exceptionally well to drive expected behavior. Unfortunately, most airdrop programs do not help the long-term success of the projects. The majority of users come for the free tokens, sell them immediately, and then forget about the project.
Raindrop, on the other hand, is designed to incentivize the community to work together to drive the long-term success of the project — the ultimate win for all token holders. The principal of the Raindrop program is actually straightforward: much bigger free token rewards to loyal community members tied to their contribution and the success of the project. Loyalty is earned over a long period of time and hence free tokens should be offered in batches on an ongoing basis — the more loyal a member is, the more free tokens a member will earn. Depending on a specific project, community members can demonstrate loyalty by staking more tokens, growing the community size, or any key success metric to qualify for the bigger token rewards.
Anatomy of a Raindrop
A Raindrop program has multiple batches of free token drops over a period of time. For each batch,
- The project announces the qualification rules, the milestones to trigger the token drops, and the amount of token rewards, all of which can vary from batch to batch.
- Based on the rules and rewards, community members can make their own decisions on whether to participate or not and take action accordingly. (For example, if rules require staking project tokens and the amount of token rewards is based on the amount of token staked, then a member should take certain actions accordingly.)
- At the end of the batch period, milestones are evaluated and the right amount of reward tokens are dropped to qualified community members accordingly.
- Repeat steps 1–3 for the next batch.
Obviously, the key success factor is the algorithm developed and used in each batch that balances the rules, milestones, and rewards to align incentives of community members and the success of each individual project.
One Small Step for Token Distribution, One Giant Leap for Commerce 3.0
Transactions involving digital assets like tokens — even airdrops — are a critical piece of the Commerce 3.0 economy that SesameOpen powers. The Raindrop program marks the initial release of the SesameOpen Protocol, aligning incentives to give projects a way to foster engagement through tokens and give community members the ability to earn more tokens through their support. We look forward to bringing the Raindrop program to the entire crypto community. By enabling token projects to more easily grow and provide value to their communities through the Raindrop program, SesameOpen rapidly expands the decentralized network of buyers, communities, and sellers that defines Commerce 3.0, and most importantly, we sincerely believe that all of crypto will benefit.
Starting Things Off Right: The $1M Raindrop
To showcase the power of the Raindrop program, SesameOpen is excited to announce that we will run an open-ended raindrop for SesameOpen (SO) tokens in which we will give away ONE MILLION DOLLARS in SesameOpen tokens to qualified token holders in our community over the course of a year. We will be sharing more details in our Korean-language KakaoTalk group and English-language Telegram group. Join us to learn more about qualifying for the raindrop.
SesameOpen’s token sale begins October 16th at Dcoin Exchange.
Until then, earn up to $200 in free token by inviting members to our Telegram group.
