SesameOpen Partners with Foli to Bring Top Publishers and Community Venues into Commerce 3.0

Digital content is a giant product category for decentralized commerce. SesameOpen’s partnership with Foli brings some of the most well-known publishers and communities into the Commerce 3.0 ecosystem. Foli has partnered with leading content publishers like Simon & Schuster and Hearst Magazines, connecting them with high-traffic venues like United Airlines, British Airways and American Airlines lounges, WeWork locations, and Four Seasons hotels. By expanding into Commerce 3.0, these publishers will reach a larger audience. At the same time, the venues where readers congregate will be able to generate a new source of revenue.

Foli is a service that turns any physical venue community into a virtual bookstore where consumers can use their mobile devices to read premium ebooks and digital magazines for free while physically at the venue. Just like at physical bookstores, when consumers leave the venue, they can no longer access the content but have the option to purchase. At its core, Foli solves the product discovery and location-based pricing challenges that occur in centralized ecommerce. By engaging in decentralized commerce, Foli will be able to apply its model immediately using the token-based incentives that SesameOpen enables.

“SesameOpen is excited to power Foli’s decentralized commerce model, enabling its service and its content publishers to reach beyond traditional ecommerce,” stated SesameOpen co-founder Brandon Bidlack. He added, “This partnership between Foli and SesameOpen can be a roadmap for how decentralization will disrupt the digital content marketplace.”

As part of the partnership, Foli will begin connecting its application into SesameOpen’s middle-layer protocol, making its high-quality content available for communities throughout the SesameOpen Network and introducing new products to the venues that are already offering the digital content Foli provides.

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