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User Personas

Outlining User Types & Preparing User Stories

Originally Published —

What Came First The Product Or The Community?

Facebook, YouTube, Twitter & the early 00–10s startups reasonably argue that the product created a medium for a community to come together & flourish; yet the most recent decade of startups would likely present evidence that a community exists prior to a sticky product. Like most rhetorical…




We help 1st-time & non-technical founders design their pixel-perfect prototype *before* writing a line of code. Here you’ll find templates, guides, & general product design musings.

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Jesus Najera

Jesus Najera

Owner @ SetDesign, NightKnight & CryptoSpace | Product Designer | Hobbyist Mathematician | VR Developer | MS in Finance @ UF

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