Feminism needs to improve its brand

Feminism needs to improve its brand (at least in marketing speak).

So there’s this guy. Go read it, it’s a quick skim:
http://www.ryot.org/mark-ruffalo-words-feminist-movement/933861

Now, feminism’s natural constituents, young women, are telling it that they do not like the brand. Anyone who says “I’m not a feminist, but…” is essentially saying I want your goods, but not in the vein you’re selling them.

This of course is frustrating to actual feminists who see a long struggle to get women where they are today. They are understandable frustrated. But yelling at them “you ignorant litle jerks” seems unlikely to help. Can you imagine Wal-Mart saying to the working poor “you need to shop here you ignorant little jerks!” Or Target saying it to the slightly more well-to-do value conscious shopper?

I don’t know how feminism should improve its branding. This seems like (just a hypothesis here) one of the places where a little bit of crossover between corporate and academic could be useful. Don’t berate people into your position. Sell them into it!

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