Digital Marketing Resources: Checklist by Tigran & Anna

Published in

SFL Newsroom

6 min readApr 29, 2020

Tigran and Anna (those great times when we could pose in front of our purple office wall :P)

While we are all working from home and drinking a bit too much wine (or cocktails for some) and waiting to see when this pandemic will finally end, we are also saving time on the commute, bar hopping, filthily eating popcorn in the cinemas, running from one mid-quality boutique to the other in the malls, and doing a bunch of other (usually unnecessary) stuff.

This basically means we get a ton of free time to spend at home. Of course, we could just netflix while cuddling a bowl of homemade cookies but we could also spend some time learning new things and developing skills that we could use once this whole stay-at-home thing is over (or even during it!).

Our digital marketing and storytelling folks, Tigran & Anna, have decided to share a little checklist in this article so that you know where to go and what to read/watch if you ever decide to close that Netflix tab and do something fun for your brain.

SEO/Learning Resources

Moz blog

Moz is a tool for SEO and smarter marketing. It provides businesses and individuals with software that helps increase traffic, rankings, and visibility in search results.

The Moz blog is a great resource where experts offer their best advice, research, how-tos, and insights to help level-up your SEO and online marketing skills.

G2 Crowd Learning Hub

G2 is a place that hosts information about various businesses including but not limited to reviews to help other businesses objectively assess what is best for them. In other words, it’s a B2B directory.

The G2 Crowd learning hub is a broad platform where experts share not only marketing-related insights but also sales, management, HR, technology, software, and other business topics.

Backlinko blog

Backlinko is owned by a guy — Brian Dean who shares tons of actionable SEO tips, strategies, and case studies. You can also subscribe to his newsletter to receive more.

GrowForce blog

GrowForce is a growth marketing agency. In their blog, you will find a bunch of examples of growth hacking, tricks on LinkedIn marketing, and much more.

Search Engine Journal

This one is a more news-oriented platform where the SEO and marketer community can find search news, how-tos, and guides for digital marketing.

Blogging for Business — Ahrefs course

The course literally promises the following:

Learn how to grow your blog past 100K monthly visitors and turn thousands of your readers into paying customers.

Ahrefs is a software that provides tools for marketers to grow their search traffic, research competitors, and monitor their niche. (You can check out SEMrush which is a similar software).

SEO/Tools

SMM/Learning Resources

Buffer blog

Marketers use Buffer to schedule social media posts. It also provides analytics and a bunch of interesting features. The Buffer blog is THE place to go to learn more about social media marketing more concretely Instagram, Twitter, Facebook hacks.

Social Media Examiner

These guys have been in the game for quite a long time already. Here, you can not only learn how to put smart social media ads but also simply read the news regarding the most recent features that social media giants have introduced.

Sprout Social blog

Sprout Social is a social media management software. And, of course, they blog a lot and they blog quite quality content. You can read about how to use Instagram analytics, what to do when you are out of content ideas, how you can increase Instagram post engagement, and so on.

Social Media Course by HubSpot

HubSpot is inbound marketing, sales, and service software. It has created a whole academy where you can watch online courses for FREE and even get HubSpot-certified.

SMM/Tools

Writing, Copywriting/Learning Resources

We are not going to provide links to blogs or courses here. Rather, we’ll share a few books and authors you’d rather check out if you want to get into the writing game in general.