Baggrys controls 20% of India’s cereal market.

Baggry’s is country’s 2nd biggest cereal brand

With FY 18 turnover of INR 180 crore Baggrys of Delhi has nearly 20% of India’s cereal market.

If you eat muesli and oats, you must have picked up their products. Baggrys’ rise is not overnight. It is a second generation business with a timeline of 68 years.

Chapter 1: 50s to 80s

• First 3 decades father of Shyam Bagri ran a flour milling unit. It was his business that laid the groundwork for the future growth.
• Shyam started Ghaziabad Protein Foods to expand the family business. He ran it for five years.
• It hit a revenue of INR 1 crore.

Chapter 2: 90s to 2000s

• In 91 Shyam entered into consumer retail by selling wheat bran ( Wheatex) and processed oats ( Oatex).
• In 1994 Ghaziabad Protein changed its name to Bagrrys India. Original business became the B2B vertical.
• It also launched muesli in India. US president Bill Clinton ate Baggrys muesli during his visit to India in 2000.
• The revenue reached INR 40 crores approx. , a forty fold jump.

Chapter 3: 2010 s till now

• In the recent most phase 2010 onwards Baggrys has grown four times.
• It took 30 years to hit the revenue of INR 1 crore. It took them 20 years to hit the revenue of INR 40 crores. It has taken them just six years to grow from INR 40 to INR 180 crores. B2B vertical’s revenue was INR 60 crore in FY 18. It supplies to Nestle, KFC, ITC and Dunkin Donuts.
• Its biggest competitors are Kellog’s, Pepsi Co. and Marico. All three have bigger financial might.