Cook online

Food business is evergreen

The Bootstrappers
The Bootstrappers
1 min readMay 2, 2020

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Cooking at home is the new eating out because of the lock-downs. Restaurant food delivery and eating out were booming till late 2019. Youtube chefs are cashing on do it yourself cooking lessons.

Governments have forced the restaurants to close. Food delivery businesses aren’t able to meet the existing demand. As per Bloomberg You Tube channels with ‘cook with me’ in the title, have doubled the viewership since March 15. In the past year, cooking videos have been viewed more than 20 billion times. These videos make money for the creators such as Basics With Babish ( INR 21 crores per year).

Rea of Basics With Babish says, “One of the things that’s going to be popular are things that can be made from household staples,” he says. “A lot of people are going to be in the position in coming months where they’re probably going to need to cook for themselves — and maybe, with fewer resources than they may have had.”

To shoot cooking videos one requires the camera set up, diffused lighting, clean surfaces, and basic camera angles. Check out India’s top ten food channels.

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