Image: ABGI

Good news for apparel and lifestyle

Branded apparel sales up 5–10% in April-June qtr on aspirational demand, as manufacturers advanced “end-of-season” sale by two weeks.

Team Shack
Aug 27 · 1 min read

Branded clothes cost twice as much as unbranded clothes. Discounts range between 15% to 60%. Single brand stores such as Marks & Spencer’s are offering a flat sale of 60%. Shoe brands such as Adidas are offering discounts upto 50%. Multi brand outlets such as Lifestyle are offering discounts on various brands up to 50%.

Standardised sale events such as Monsoon sale attracts more consumers to the retail outlets. It just does not help in increasing the sales of the anchor brands, it lifts the sale of other brands in the market or malls. Delhi-NCR will benefit from this trend.

The Shack

Local Business Journal

Team Shack

Written by

Report, inform and educate

The Shack

The Shack

Local Business Journal

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade