Grow small businesses with actionable marketing
Small businesses are unable to use marketing to grow their businesses. Most of the marketing practices are for the big brands, which leave the smaller businesses skipping marketing. Samuel Brealey is a marketing consultant, who works with small businesses.
He writes,”Marketing isn’t about social media or advertising; that’s part of Marketing but you need to start way further back than that. Otherwise, in the long run, you’ll fail.”
He suggests that businesses should start with asking questions such as what is your business, who are your customers, who are you and what is happening today.Then he suggests building a strong strategy. He writes that strategy is about simplicity, it’s like having a road sign that says “go this way”. He is right as Apple with all its might also focussed on the above questions.