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How did Puneet Chawla build Jaypore into a 100 crore brand?

Aditya Birla Group acquired Jaypore for INR 110 crore. It aims to tap into the fast growing ethnic wear market.

The Shack
The Shack
Aug 27 · 1 min read

Puneet Chawla and Shilpa Sharma started Jaypore in 2012. It’s revenue in FY 19 was INR 39 crores. It also started two brick and mortar shops, each in Mumbai and Delhi.

Join Puneet Chawla for a question and answer session at Simplyfest. He will share how he built a strategy to target the right audience. You will also learn how he scaled the business and created a niche.

Shack

Business media for modern businesses. Know trends, get helpful advice and meet interesting entrepreneurs.

The Shack

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The Shack

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Shack

Business media for modern businesses. Know trends, get helpful advice and meet interesting entrepreneurs.

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