How to build strategy for your business?
Small businesses can defeat bigger businesses, if they focus on the strategy. While big businesses focus on processes, smaller ones can outsmart them with better insights, and better execution.
He shares the process of account planning, which is about coming up with a strategy for the brands. It starts with defining the problem, finding a key insight, coming up with a key strategic idea, executing the idea, and evaluating the impact. Learn more at his Skillshare course.