How William Bissel built India’s small giant ?

Team Shack
Jul 17 · 1 min read

Fab India is India’s answer to the global clothing and lifestyle brands. It is India’s biggest ethnic brand. It connects thousands of artisans & craftsmen from nearly one third of India’s total districts to urban customers.

William Bissell puts it in a Harvard Business School case study: “It seems contradictory that we pursue both a social goal and a profit, but I believe that is the only way to do it.” Source

Vice chairman William Bissel started the process in 1996. Today Fab India operates more than 300 stores around the country. It also entered restaurant business by opening Fab Cafe . William Bissel is an angel investor and an author. He wrote a book ‘Making India Work’. It’s revenue for

Delhi-NCR should be building companies like Fab India, as it combines the traditional strenght with modern marketing and processes. It can teach a lesson or two to the loss making start ups.

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Local Business Journal

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