The biggest myths of marketing
A good business uses the marketing framework, and builds on it.
Samuel J Scott is a former newspaper editor and director of marketing in the high-tech industry. He was in India to speak at Zeemelt. In one of his talks he decimates the myths about marketing.
Key myths are:
- Marketing is dead. It is not.
- Content marketing is the only marketing left. It is not marketing.
- People want to engage with brands on social media. They hate them.
Watch the entire video here. Read the transcript here.