Image: DNA India

The biggest myths of marketing

A good business uses the marketing framework, and builds on it.

Team Shack
Jun 7 · 1 min read

Samuel J Scott is a former newspaper editor​ and director of marketing in the high-tech industry. He was in India to speak at Zeemelt. In one of his talks he decimates the myths about marketing.

Key myths are:

  1. Marketing is dead. It is not.
  2. Content marketing is the only marketing left. It is not marketing.
  3. People want to engage with brands on social media. They hate them.
    Watch the entire video here. Read the transcript here.

The Shack

Local Business Journal

Team Shack

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The Shack

The Shack

Local Business Journal

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