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Testing methods for startups to find product-market fit faster, more reliably, and at lower cost

Image showcasing IBM’s speech-to-text ‘mechanical turk’ pretotype experiment. Source: IBM
Who is Shadowboxer?

We're a venture studio with offices in San Francisco (US),
Melbourne (AU) and Manchester (UK) that partners with early-stage
ventures to accelerate their progress. Our team of senior product
strategists, copywriters, designers, and engineers are experienced
venture builders, making them the ultimate partner to early-stage
founders. We partner with founders from pre-seed to Series A,
working for a mix of fee and equity to ensure aligned incentives
- we profit only when we ensure our partners succeed.

Testing hypotheses

Qualitative Research

Quantitative Research

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” — David Ogilvy





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Stuart Aitken

I'm a venture strategy consultant, solving business, product and brand challenges for early stage ventures in consumer and enterprise tech. Web: