The Power of Timing: How the Timing of Feedback Impacts Its Effectiveness

Nazmul Siddiqui
Shaeba Corp
Published in
2 min readApr 8, 2023

Timing is a critical component of feedback that is often overlooked. Feedback delivered at the wrong time can be ineffective or even harmful, while feedback delivered at the right time can be transformative. In fact, studies have shown that the timing of feedback can have a significant impact on its effectiveness.

Immediate feedback improves performance.

According to research published in the Journal of Applied Psychology, feedback given immediately after a task is more effective than delayed feedback. The study found that immediate feedback improved performance by up to 20%, while delayed feedback had no effect on performance. This highlights the importance of providing feedback in a timely manner, rather than waiting until a scheduled performance review.

Receptive state is crucial.

However, timing isn’t just about providing feedback immediately after a task. It’s also important to consider the timing of feedback in relation to the individual’s emotional state. Research by the Harvard Business Review found that feedback given during moments of high stress or anxiety can be counterproductive and actually impede learning and growth. Instead, feedback given during moments of relative calm and reflection can be more effective.

Higher frequency of feedback is more productive.

Additionally, it’s important to consider the frequency of feedback. According to a study by Gallup, employees who receive feedback on a regular basis are more engaged and perform better than those who only receive feedback once a year. In fact, employees who receive feedback at least once a week are more than three times as likely to be engaged in their work.

So, what does this mean for individuals and organizations who want to improve their feedback processes? It means that timing matters. Feedback should be provided in a timely manner, when the individual is in a state of relative calm and reflection, and on a regular basis. By considering the timing of feedback and making adjustments as necessary, individuals and organizations can improve the effectiveness of their feedback processes and ultimately drive better performance and growth.

In conclusion, the timing component of feedback is critical to its effectiveness. By understanding the importance of timing, individuals and organizations can provide feedback that is more impactful, productive, and ultimately leads to better performance and growth.

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Nazmul Siddiqui
Shaeba Corp

Lifelong software engineer, obsessed with improving efficiency