The Power of Changing a Name

Emotion is the #1 factor in marketing

Photo by Chris Lawton on Unsplash

“Love works with profit/loss, but marketing works with emotions. In love, you think about who is white, slim, and hot. In marketing, you think about what problem of yours gets solved."

Being a startup owner, you need to market to so many people: your customer, your investors, and especially team members. Without a team, you…