One Doughnut To Save Us All
Without it, we might grow ourselves into extinction
What’s the opposite of growth? In this case, it’s survival.
Our economy has been growing for a long time. And for the past 100 years, growth has been synonymous with success. Companies were encouraged to grow at all costs. But for these next 100 years, we can no longer afford this. We don’t have the luxury of shutting our eyes to the consequences of endless growth.
No more ignorance, no more bliss. We’re now seeing what these costs actually are: we’re eating our own plastic via fish, fleeing wildfires caused by climate change, managing extreme floods, watching hurricanes become stronger and stronger, …a list that could fill up an entire article. But that’s not the point.
We need new, better ways to measure success.
The Doughnut Model
What’s the secret to 21st-century success? Doughnuts! Oxford economist, Kate Raworth, gave a TED Talk in 2018 with a very simple message: A healthy economy should be designed to thrive, not grow.
“Humanity’s 21st-century challenge is clear: to meet the needs of all people within the means of this extraordinary, unique, living planet.”
