This article is written by Ashini Jagtiani, Public Policy Associate at ShareChat
According to the World Malaria Report, 2018, India has made significant progress in combatting Malaria and mosquito borne diseases aiming to eliminate Malaria by the year 2030.
To accelerate the fight against Malaria, ShareChat earlier this week on the occasion of “World Mosquito Day” partnered with Times Bridge to help distribute regionally adapted, multi-media content. The aim of the campaign was to educate users on diseases spread by mosquitos and preventive actions. Users were encouraged to create their own content by sharing their experiences, solutions and home remedies to keep mosquitos away and fight malaria.
The partnership targeted Hindi and Odia speaking users. Odisha takes 40% of India’s malaria burden, and citizens of the state are most vulnerable, according to the World Health Organization. With the largest Odia user base amongst social media platforms we believed it would be imperative for us to use our outreach to spread awareness on World Malaria Day.
For the duration of the campaign we ensured that our Hindi and Odia users viewed atleast one post around the issue. Additionally, hashtags 🦟मच्छरोंभारतछोड़ो in Hindi and in Odia ବିଶ୍ଵମଶାଦିବସ started trending as users started participating in the campaign.These hashtags garnered over 3.7 million views. Ten ShareChat users were awarded goodies by Times Bridge for their creative contributions.
With this conscious effort to use our platform to spread awareness, ShareChat aims to partner with other NGOs and civil society groups all over India to provide a platform for awareness on a range of social issues across the length of breadth of India.